Yūgen: Zen Moments in Kyoto
Yūgen is a tour company offering curated, small-group cultural experiences in Kyoto, Japan.
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problem
Most Kyoto tourism sites focus on surface-level sightseeing with large groups and scripted experiences. Travellers seeking authentic cultural immersion and local perspectives struggle to find premium alternatives.
solution
I designed YŪGEN, a tour brand offering intimate, locally-guided Kyoto experiences. The layered visual identity reflects the brand's promise of revealing hidden depths through atmospheric photography and cohesive touchpoints.
The brand's Neo-Japanese Retro aesthetic combines layered design, atmospheric photography, and bilingual elements to communicate sophistication, authenticity, and the contemplative travel experience discerning travellers seek.
see also
