Personal Edition: Casa Moderna Expo
Casa Moderna Expo is an annual home improvement event in Mexico City, repositioned as "Personal Edition" to celebrate curated, personalised home design over mass retail.
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problem
Casa Moderna Expo's "Personal Edition" needed to stand apart from generic trade shows and competitors like Maison & Objet, appealing to homeowners and design professionals seeking a curated, personal experience.
solution
I created custom lino-carved furniture prints that became the signature visual identity, positioning the expo as artisanal and design-led. The handcrafted aesthetic communicated craftsmanship and personalisation across all touchpoints.
The lino prints work as flexible off-screen elements across posters, environmental graphics, and merchandise. Bold colour-blocking and approachable messaging transform Casa Moderna Expo into a design-led experience.
see also
