UNCRKD [uncorked]
UNCRKD is a wine brand website designed to make wine accessible and enjoyable for young drinkers who feel intimidated by traditional wine culture.
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problem
Barefoot needed to connect with the younger generations who find wine culture elitist and intimidating, with traditional branding reinforcing barriers through formal aesthetics and exclusivity.
solution
The UNCRKD rebrand rebels against wine snobbery with "Screw Corks" as its tagline. Vibrant colors, casual typography, and playful language communicate that wine should be fun, accessible, and judgment-free.
The visual identity creates an anti-establishment aesthetic that immediately signals approachability, inviting younger consumers to enjoy wine without pretension or intimidation.
see also
